FireFold has always held the belief that if we have better prices and better service than the competition, our products will sell themselves. Our success has proven this to be true, but not without exception. We realize that a potential customer won’t purchase something if they don’t know what it is or how to use it, even if it will improve their life. For this reason, we have started production on a series of HighDef instructional videos related to some of the more technologically complex products on our website.