In the Hands of a ___________ Person


Andrew Keen, a columnist at TechCrunch, posted yesterday the final section of his interview with Walter Issacson, the writer of the Steve Jobs autobiography. The column authoritatively labels Jobs a “control freak” and highlights the autobiographer’s remark that, “Sometimes it’s nice to be in the hands of a control freak.” On the other end of the leadership spectrum is the individual who is laid back. The ideal version of both is to get results, so is it ‘nicer’ to sometimes be in the hands of a control freak, or one who is laid back?

Let’s take a look at some of the characteristics of a control freak:

Described by most people as picky and critical, as well as controlling.

Loves order and established routines. Don’t even think about touching things on his or her desk. Watch out if his or her plans have to be rearranged.

Always needs to be right.

Tells you who you are and what you think.

Implies that you’re wrong or inadequate when you don’t agree.

Feels attacked when questioned.

Doesn’t seem to really see or hear you.

Would rather give orders than take them.

Hangs onto a project forever because he or she wants it to be perfect.

His or her controlling ways make other people feel anxious, if not alienated.

Snoops around where he or she doesn’t belong.

Feels most comfortable when in charge.

Winning an argument is more important than finding the best solution.

Not getting what he or she wants is met with anger, pouting or the silent treatment.

Some of the ideals of a laid back person are:

Life goes on.

You win some, you lose some.

This, too, shall pass.

You can’t please everybody.

We live and learn.

Don’t sweat the small stuff.

Remember that sometimes bad things lead to the best things.

Before you say no, think “why not?”

There is a sort of confidence associated with a control freak that is similar to doing math–you know that 2+2 will equal 4, and with a control freak you know that there is a high possibility of getting a quality product. There is also a sort of confidence with someone who will be calm in a crisis. So which do you think is better in a given situation, the control freak or the laid back person?

Flowery Words

LinkedIn recently made a blog post detailing the 10 most used buzzwords in 2011. What the heck is a buzzword? Well, it is a word used by professionals that has a vague meaning, in context, yet sounds appropriate; this particular phrase is loaded with them: “market offering designed to simplify the lifecycle management of complex IP-based services”1). My personal favorite is ‘solutions’ because it is so ambiguous, yet effective and used everywhere.

The article gives some insight into professional trends: Creative: Australia, Canada, Germany, Netherlands, UK, US; Multinational: Brazil; Dynamic: France; Effective: India; Problem solving: Italy; Motivated: Ireland; Managerial: Spain; Track record: Singapore. From this listing, one can observe how most people want to represent themselves in order to be successful. Creativity is the US and several other countries’ number one buzzword. A TechCrunch article about this LinkedIn blog post remarks that, “In a time of high unemployment when traditional skills can be outsourced or automated, creative skills remain highly sought after and highly valuable.” Do you agree with this assessment? Do you find yourself trying to be more creative as of late?

A Sign of Things to Come


If you’ve been to our site lately then you might’ve noticed a subtle difference to the normal appearance…actually I’ll just give you a moment to check out the site and see if you can discover it if you haven’t already…OK, have the answer? That’s right! We have a new favicon–it’s the small logo at the top of the website. But will this really be an entire post dedicated to a small image? Not exactly. The change in logo is but a sign of things to come..

Our Facebook and Twitter sites should have clued you in, so I will just say it, FireFold is getting a new site!

What does this mean?

It means that, while FireFold will remain the same great place to purchase home theater and networking products, we are re-inventing our image.

Those that are interested can volunteer to beta test the new site and be ahead of the game. Not only will your feedback help us iron out anything we’ve missed, but, as history shows, we are very grateful to those who participate.

At FireFold, everything you need is inside the box..

SEO…Yes, We Do That TOO!

Search Engines


Search engines are used millions of times by users every day. Google, Bing, and Yahoo! are just a few examples of this technology, providing quick and relevant access to petabytes (1,000,000 gigabytes) of data. Since most people use one of the aforementioned sites for their search, these users–known as traffic–are constantly being directed to different parts of the Internet based on the search word(s) or phrase(s) that is typed into the text bar. This is simple enough, but what if you have a vested interest in what appears on the first page of the search results? Then the veil of simplicity lifts to reveal a different side.

Search engines basically have 3 steps: crawling, indexing, and then searching. The first step, crawling, is when a computer program goes through (“crawls”) each part of a website and makes a copy of what it has found to be stored. This data is aggregated in web servers and organized i.e. indexed. After both these things are done can the ‘search’ part of search engines take place. Searching is software used to evaluate the query of a user and best match it with the data that is indexed on the servers.

These basics are needed to understand another term: Search Engine Optimization (SEO)–manipulating the data on a site so that when it is crawled and indexed the chances of said site being ranked higher than another in a search query is greater. SEO is mandatory on all sites looking to attract traffic and therefore $$$. If you are simply learning and practicing, or enjoy just putting stuff on the internet that won’t be easily found (see: at all) then you shan’t need to bother with SEO, but for everyone else you can just contact uswait what!?!? Oh you didn’t know? We do SEO and web design as well as sell great products at discount rates. FireFold–what don’t we do, amirite?

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